Build a licensed music experience around your audio hardware or instrument

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While your hardware product delivers music directly to your users, third-party streaming services or learning tools frequently claim the customer relationship. Tuned Global gives audio electronics and musical instrument brands the technology, catalogue infrastructure and licensing support to build a branded music experience around their products, without building the music infrastructure from scratch or navigating music rights alone.

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Why is it so difficult to own the music experience around your product?

Audio electronics and instrument brands face different versions of the same problem. Integrations such as Spotify Connect and Qobuz Connect make playback convenient, but the streaming provider retains control of discovery, listening data and the ongoing service relationship. Commercial music integration can instead unlock entirely new product experiences, but the technology and rights requirements sit well outside most hardware teams’ core expertise.

Build a direct customer relationship. Go beyond being a playback endpoint. Create a branded music layer that gives customers a reason to return to your app, device or wider product ecosystem.

Validate the opportunity before a full launch. Start with a pilot, limited catalogue, single territory to test the experience, technical model and licensing pathway before scaling.

Protect your premium product experience. Support the quality of your hardware with reliable playback, strong discovery and music delivery designed for premium audio and instrument experiences.

Move faster than an internal build. Skip the 18+ months it typically takes to build music infrastructure in-house, and launch in months instead.

The music cloud platform for audio electronics and musical instrument brands

Tuned Global combines catalogue access, asset encoding, APIs, apps, content tools, sandbox and licensing support to help audio and instrument brands launch a branded music experience, and stay compliant as it scales. Here's what's inside the platform:

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Wide range of streaming features and content formats

Our platform supports music, radio, podcasts, audiobooks, video, live content and karaoke across apps, connected devices and embedded environments.

Pre-built capabilities include search, playback, unified listening / juke box, playlists, favourites, recommendations, offline listening, subscriptions and curated radio.

You can select the formats and functionality relevant to your product while retaining control of the customer experience and roadmap.

High-resolution and specialised audio delivery

Support every listening tier, from efficient everyday streaming to premium lossless playback. Standard AAC profiles at 48 and 96 kbps are included in our core service, with High Quality audio at 256 kbps AAC and HD delivery in lossless FLAC available for premium experiences.

We ingest FLAC or WAV masters in 16-bit and 24-bit formats, then manage their encoding, storage and delivery across the required quality levels, devices and connectivity conditions.

Entitlement controls can restrict HD playback to eligible devices, users or subscription tiers, while specialist and proprietary codec workflows can also be supported subject to source availability, licensing approval and the agreed implementation.

Music curation, playlists and access control

Support both on-demand and lean-back experiences through system playlists, user-generated playlists, seeded stations and curated radio.

AutoTune, our content management system, gives your curation team one place to search the catalogue, build and manage carousels, playlists and radio stations, organise content with tags, and apply content access rules.

Power Search and, where enabled, AI-assisted song suggestions help curators find suitable tracks faster using criteria such as natural language, genre, BPM, era, key, label and release date.

Search, discovery and recommendations

TunedIQ is our search, recommendation and discovery system. It uses listening behaviour, catalogue metadata and Figaro Music Understanding, our audio-analysis layer for genre, mood and music embeddings. Together, these capabilities power relevant search, personalised recommendations, similar-track discovery and continuous listening and automatically generated experiences such as Daily Discovery experiences across diverse international catalogues.

Music-learning and instrument experiences

For instrument and music-learning brands, Tuned Global provides the licensed-music infrastructure needed to build new learning and interactive experiences. This can include catalogue hosting, search and metadata APIs, secure previews, steam separation and asset delivery, together with support in defining the appropriate licensing pathway for your brands and/or devices. Your own learning technology and product experience can then connect to that infrastructure.

Entitlements, subscriptions and billing integration

Subscription packages, trials and cancellation rules can be configured through our platform, with support for third-party payment providers and native app-store purchases. Playback can be controlled by entitlement, subscription status, territory, device and concurrency rules, while offline access can be enabled for eligible users and devices.

Sandbox development and integration support

Start building before committing to a full commercial launch. A dedicated sandbox can provide access to Tuned Global’s APIs, CMS, catalogue search, metadata, secure previews and asset delivery in a controlled development environment. Your team can validate the integration and product experience while the production catalogue and licensing pathway are being finalised.

Starting your music or audio project implementation

We take care of the technical and music rights foundations behind launching a music experience, including catalogue ingestion, encoding, metadata, rights enforcement and reporting, so your team can focus on the device, the instrument, the companion app and the product roadmap.

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Catalogue delivery

If you already manage your own front end and playback environment, connect to our music catalogue and rights-aware delivery infrastructure. We deliver audio and video assets, metadata and continuous updates into your existing systems, while enforcing the licensing agreements you secure with the relevant rights holders.

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Music & streaming APIs

Build custom search, browse, playlists, favourites, recommendations, entitlements and playback directly into your device, companion app or partner ecosystem, using our 500+ APIs. It also covers subscriptions, authentication, reporting and service management, helping your team add streaming features without rebuilding your stack.

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White-label applications

For a faster branded front end, our white-label applications work across mobile, web and other connected environments. They include search, playlists, recommendations, offline listening and subscription management, and can support either a focused pilot or a standalone branded service connected to your wider ecosystem. Launch in as little as eight weeks once licensing is finalised.

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The music cloud platform for audio devices and musical instruments

Rights holder reporting

Detailed, audit-ready reporting across territories and regions for labels, publishers and PROs.

Licensing support

Use case definition, territory strategy, deal memo creation and introductions to labels and publishers. Final licensing agreements remain between you and the relevant rights holders.

Extensive catalogue

Access infrastructure supporting over 200 million tracks from 500+ rights holders, subject to the licensing agreements and territories relevant to your service.

High-resolution and specialised delivery

Support for standard, HQ and HD audio workflows, spanning master ingestion, multi-format encoding, subscription entitlements and lossless delivery

Scalable infrastructure

Built on AWS to support global delivery and large-scale catalogue onboarding, with ingestion capacity of up to 20 million tracks per day.

Compliance-first architecture

Catalogue availability, release windows, territory restrictions and safety rules are enforced at platform level, so content is only made available where the relevant rights and service rules permit it.

Customised tagging

Apply AI-generated catalogue tags where enabled, or create your own tag groups for tracks, albums, playlists and radio stations.

Content Delivery Network

Our global content delivery infrastructure supports fast, secure music delivery across territories and devices.

Publishing rights integrations

Integrations with specialist partners including Music Reports, Blokur, HFA, Crunch Digital and MusicInfra support publishing licensing, rights management and reporting workflows.

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Seven music experiences audio and instrument brands are building right now
From premium listening layers to instrument learning tools, licensed music unlocks product experiences that go well beyond pass-through playback:

● A premium listening layer inside your companion app
● High-resolution and lossless catalogue delivery for premium hi-fi
● Companion app search, browse and music discovery
● Digital sheet music and music-learning experiences for instrument brands
● Interactive play-along and backing-track experiences using commercial recordings
● Functional music and wellness experiences: sleep, focus, relaxation, fitness
● Embedded, built-in music experiences delivered through the hardware itself

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Why choose Tuned Global?

Save the time and cost of building internally

Launch on proven music infrastructure instead of funding catalogue ingestion, encoding, playback, rights enforcement and reporting from scratch. Reduce upfront development costs and reach the market in months rather than the 18+ months typically required for an internal build.

Trusted across the global music ecosystem

Since 2010, Tuned Global has supported more than 100 companies delivering music experiences across over 70 countries. We work with 500+ major and independent rights holders, giving our teams practical experience across technology, catalogue operations and licensing requirements.

Enterprise-grade security and reliability

Protect your customers, content and reputation with a platform supported by SOC 2 Type 2 and ISO 27001-certified processes. Our AWS-based infrastructure, rights-aware delivery and audit-ready reporting are built for the security and operational requirements of global brands.

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About Tuned Global

More questions?

Find answers to frequently asked questions from audio electronics and musical instrument teams.

Do you have pre-licensed music I can use?

Not as a single catalogue that is automatically pre-licensed for every service, territory or use case. However, Tuned Global has established licensing frameworks with several record labels such as Universal Music Group, Believe, EMPIRE and TuneCore Japan, to fast track licensing.

We also facilitate discussions with other major and independent rights holders, including Sony Music Entertainment, Warner Music Group, Merlin and more.

The appropriate licensing route depends on your product, territories and commercial model, and some agreements may need to be signed directly between your business and the relevant rights holders. We help define that pathway and connect the resulting rights to catalogue delivery, rights controls and reporting.

How long does music licensing actually take?

Licensing negotiations are typically measured in months, not weeks, and rights holders evaluate your use case, territory, audience, technical infrastructure and commercial model before agreeing to anything. We help you plan your product roadmap around realistic timelines, and structure use cases (particularly newer ones involving AI or music learning) so labels can approve the concept early rather than blocking it later.

Can you help with high-resolution or specialised audio formats?

Yes. We can ingest FLAC or WAV masters in 16-bit and 24-bit formats and prepare multiple delivery profiles, including standard AAC at 48 and 96 kbps, High Quality audio at 256 kbps AAC and HD delivery in lossless FLAC. Audio quality can be managed according to the user’s device, connectivity conditions and subscription entitlements. We can also support specialist and proprietary codec workflows, subject to source availability, licensing approval and the agreed implementation.

Can you generate the usage reports our rights holders require?

Yes. Our reporting infrastructure, RAPPORT, generates Regional Rights and Rights Holder Usage Reporting in the format and frequency each rights holder requires, and can extend to publisher and PRO reporting where needed.

Do you have your own recommendation engine?

Yes. TunedIQ is our machine-learning recommendation engine, built to work across artists and repertoire from Asia, Africa, Europe and the US, and can be extended with third-party tagging and search integrations where your product needs them.

Can we start small before committing to a full launch?

Yes. You can begin with a developer sandbox, a limited catalogue, a single territory or a focused pilot, and validate the experience, the rights pathway and the technical approach before scaling to a full launch.

We're an instrument or music-learning brand, not a hi-fi or speaker company. Does this still apply to us?

Yes. Licensed music can support a wide range of practice, learning, discovery and interactive experiences around an instrument or music-education product. Tuned Global provides the catalogue infrastructure, search and metadata APIs, secure asset delivery and licensing support needed to connect commercial music with your own technology and customer experience. Because the appropriate rights depend on how the music will be used, we help define the licensing pathway early so it does not become a barrier later in development.

Can we embed music directly into a device, without needing a companion app?

Yes. Music can be delivered through the hardware itself rather than only through an app, using our APIs for catalogue access, playback and range-request audio retrieval. Curated stations, presets or backing tracks can be triggered directly through buttons, dials or the device interface, with content preloaded or streamed from the cloud depending on your connectivity and storage.

Branded app

Catalogue Delivery

Streaming service APIs

Playlisting tool

AutomixIQ

Social Radio

Metadata & tagging

Music Licensing

Integrations

Features