Launch safe music experiences for kids phones, watches & apps

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Deliver family‑friendly radio, playlists and on‑demand streaming without licensing headaches.

Tuned Global helps OEMs, wearables and kids‑app developers launch safe music quickly with licensed catalogue delivery, advanced filtering and flexible APIs. Let us handle the music so your team can focus on building great products.

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Trusted by

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Is adding music to your kids tech product complicated and risky?

Running a kids‑focused music service is very different from launching a mainstream streaming app. Devices and apps designed for children face unique challenges:

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Zero tolerance for content risk – even a single inappropriate song can damage brand trust.

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Complex licensing and rights – negotiating label and publisher deals is time‑consuming, and missteps can lead to legal exposure.

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Hardware and connectivity constraints – many phones, watches and screen‑free devices have limited storage, battery and data.

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Limited internal resources – your engineers are busy building devices and apps, not streaming infrastructure.

Deliver the best music experience for kids tech platforms

Parents choose kids-tech devices and apps because they’re controlled and safe. Adding entertainment should reinforce that trust, not create new risks. 

Tuned Global's Music Cloud Platform provides everything you need to integrate safe music into your product:

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Advanced explicit content filtering

Choose from label‑level explicit filtering, lyrics‑based filtering with LyricFind or AudioShake, and allow‑list or block‑list modes. 

Choose a strict allow‑list for full editorial control or a lighter block‑list to remove specific tracks, albums or artists. Switch modes as your catalogue grows.

Full radio and on‑demand streaming

Start with curated radio and lean‑back playlists, or launch directly with an interactive on‑demand streaming experience.

Our platform supports any type of music and audio streaming experiences and allows you to scale over time.

Multi-format and multi-device experiences

Deliver a versatile audio-visual experience, across podcasts, radio, audiobooks, video, live streams and karaoke on phones, smartwatches, TVs, cars and more. Whether streaming on a TV or listening on a wearable, our technology ensures seamless experiences anywhere.

Market-leading streaming features from day one

Young listeners expect the same rich experiences as mainstream music streaming platforms.

We provide pre‑built features such as search, playback, playlists, favourites, offline listening, automix and recommendations.

Your teams can use these capabilities to deliver a premium service that’s safe for kids and trusted by parents.

Recommendations & discovery

Help users find the right track, artist or playlist quickly.

Discovery is now one of the biggest product challenges in streaming. When users cannot quickly find the right music, retention suffers.

Our platform offers broad and entity‑specific search across albums, artists, tracks, playlists and stations, with advanced filters, trending terms, similarity matching and AI‑powered recommendations.

Territory‑aware results ensure appropriate suggestions and stronger engagement.

Seamless entitlement and billing integration

Tie music access to device ownership or subscription tiers. Our platform integrates with your existing commerce and parent control systems or leverages our payment solutions to support tiered, freemium and premium models, giving you the flexibility to design the right business model.

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How music is integrated into kids tech platforms

Our cloud‑based music solution provides the building blocks you need to launch, grow and scale a safe kids music streaming experience.

CMS to create and manage music playlists

Playlisting tool

Create safe, engaging playlists and radio stations with AI support or manual editorial control. Your curators can pick specific tracks or filter by tags, moods, themes, age groups and more. They only work with music you have licensed and that passes your kids-friendly content filtering rules, helping you maintain control over your service.

Find out more

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Music & streaming APIs

If you manage your own front end, integrate our advanced APIs. Over 500 endpoints cover catalogue delivery, search, playback, playlists, subscriptions, authentication, recommendations, reporting and service management, helping your product and engineering teams add streaming features without rebuilding your stack.

Find out more

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White-label apps

Our turnkey native white-label streaming app is the fastest way to launch a fully branded music experience across devices. It includes all the features listeners expect and lets you to customise the front end, merchandising and user journeys. Launch your app in as little as eight weeks once licensing is finalised.

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The music cloud platform for your kids tech product

Content filtering engine

Automatically exclude tracks flagged explicit by labels and filter lyrics for profanity, violence and adult themes.

Funnel-based messaging

Use in-app messaging and notifications to support engagement and retention.

Customised tagging

Organise content with flexible tags across tracks, playlists, artists, and more.
 

Extensive catalogue

Access 150+ million tracks from major and indie labels (Universal Music, Warner Music, Sony Music, Believe, Merlin,...) upon licensing. 

Rights holder reporting

Get detailed usage and royalty reports across territories for rights holders, ensuring transparency and compliance.  https://www.tunedglobal.com/streaming-technology/reporting-analytics

Licensing support

We simplify music licensing with sub-licenses, partner relationships and guidance from experienced licensing experts.

Scalable infrastructure

Built on the reliable AWS cloud infrastructure that is also used by popular streaming services like Netflix and Spotify.

Catalogue ingestion

We ingest music and metadata from record labels, handle rights and deliver catalogue feeds to your backend.
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Gabb: powering safe music for the leading kids phone in the US

Gabb, the US pioneer in kids phones, wanted to add entertainment without risking its safety‑first brand. By partnering with Tuned Global, Gabb launched a curated radio service that filters explicit content and integrates seamlessly with its OS. After initial success, Gabb expanded to on‑demand streaming and introduced music across its new devices. Gabb Music is now available to anyone via the app stores. The collaboration shows how a phased approach can delight parents and children while maintaining brand trust.

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Why choose Tuned Global?

Trusted by music labels & industry leaders

With deep roots in music and music tech, we’re a trusted partner for major labels, rights holders and thousands of independents. We facilitate licensing discussions, advise on copyright issues, manage integrations and provide detailed reporting for a transparent supply chain.

Save time and infrastructure cost

Avoid the long lead times and high costs of building and maintaining your own music backend. Our specialised cloud music platform is already used by major brands and helps reduce both cost and implementation time.

Certified and reliable technology

Tuned Global prioritises data security with SOC 2 certification and support for GDPR and HIPAA. Data encryption, role‑based access, multi‑factor authentication and audit trails protect user data, while our scalable AWS infrastructure delivers reliability and performance.

More questions?

Find the answer to frequently asked questions from kids tech product teams.

For more information and a demo of our music service for kids tech, get in touch today.

 

Do you have pre-licensed music I can access?

Fully pre‑licensed catalogues for interactive streaming don't exist. We hold sub-licences with partners like Universal Music Group, Believe and Empire to speed licensing discussions.

Our catalogue of more than 150 million tracks (from Universal, Warner, Sony, Believe, Merlin and hundreds of independents) is ready to ingest; we can deliver audio assets and metadata quickly.

However, you’ll still need your own agreements with rights holders before you can offer on‑demand streaming and we can assist with this process.

We do offer fully licensed solutions for background music and radio‑style services (DMCA) in certain regions.

How do you filter out songs with explicit lyrics or adult themes?

We apply several layers of content protection:

  • Label‑level filtering: We respect explicit flags set by the labels and automatically exclude any track marked explicit.

  • Lyrics‑based filtering: Integrations with LyricFind and AudioShake allow us to analyse lyrics and exclude songs containing profanity, violence or other adult themes.

  • Catalogue control: In allow‑list mode, you have full editorial control—our system pushes all ingested catalogue metadata to your backend and only whitelists content you approve. In block‑list mode, we exclude anything flagged explicit and bring in the rest; your team can then use our block‑list APIs to remove specific tracks, albums or artists. You can tailor and switch modes as needed.

Can parents control what their children listen to?

Yes. A parental‑control toggle lets parents hide explicit tracks and albums.

Many kids‑tech brands prefer to enforce filtering on the backend for peace of mind. Our allow‑list and block‑list modes make it easy to apply those controls centrally, reducing risk for both you and parents.

Can I integrate music into my existing device or app?

Yes. Tuned Global’s APIs, SDKs and white‑label apps plug directly into your OS or companion app. We support phones, watches, TV, cars and low‑connectivity devices, with an architecture optimised for low storage and bandwidth, allowing seamless integration across multiple platforms.

Can I start with radio and upgrade to on‑demand streaming later?

Yes. Our modular solution allows you to launch quickly with lean‑back radio and curated playlists, then enable on‑demand streaming later using the same APIs and infrastructure.

Gabb followed this path—launching a radio service for their phones, then growing into a fully on‑demand subscription service available on the Apple app store and Google Play Store, via our APIs and white‑label apps.

This phased approach enabled steady growth while reusing the same technology stack.

How long does it take to launch a kids music service?

If your licences are in place and the project scope is straightforward, you can be live in a few weeks. Typically, allow about eight weeks for integration and customisation. Clients say partnering with Tuned Global is up to 80% faster than building a streaming solution from scratch and hiring a dedicated music‑tech team.

Do you provide usage reports and analytics?

Yes. Our platform logs every play and generates royalty reports for record labels, publishers and PROs. We integrate with publishing rights‑management partners such as Crunch Digital, Blokur, HFA Rumblefish, MusicReports, and MusicInfra.

For app analytics, we integrate with Google Analytics, Appsflyer and Mixpanel to track user sessions, page visits, downloads, retention, attribution and more.

Our catalogue consumption analytics lets you monitor streams, popular artists and albums with real‑time dashboards delivered via AWS Quicksight.

You can also feed this data into your own datalake for deeper insights.