[CASE STUDY] How Spafax enhanced their in-flight experience with music & improved their internal playlisting & content delivery tools

Spafax was looking to modernise its in-flight music programming while reducing manual workflows and compliance risks. With Tuned Global’s music tech, they implemented a curator-first CMS that centralised playlisting, licensing, and metadata across airline clients. This upgrade streamlined content delivery and allowed curators to work faster and with greater creativity. The result was a more scalable, brand-aligned music offer that improved passenger experience and satisfaction. 

6 major airlines 

onboarded in the first year

100s of thousands

of licensed tracks delivered

Less than 2 hours

to curate playlists


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“It came down to Tuned Global having the most automated, most user-friendly CMS for us, while also being a really nice team to work with. So the personality fit worked just as well as the system did!”
Maura Chacko | SVP | Content Experience | Spafax