[CASE STUDY] How Spafax enhanced their in-flight experience with music & improved their internal playlisting & content delivery tools
Spafax was looking to modernise its in-flight music programming while reducing manual workflows and compliance risks. With Tuned Global’s music tech, they implemented a curator-first CMS that centralised playlisting, licensing, and metadata across airline clients. This upgrade streamlined content delivery and allowed curators to work faster and with greater creativity. The result was a more scalable, brand-aligned music offer that improved passenger experience and satisfaction.
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6 major airlines onboarded in the first year |
100s of thousands of licensed tracks delivered |
Less than 2 hours to curate playlists |
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“It came down to Tuned Global having the most automated, most user-friendly CMS for us, while also being a really nice team to work with. So the personality fit worked just as well as the system did!”
Maura Chacko | SVP | Content Experience | Spafax

