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The number of people streaming music is expected to almost triple over the next four years and brands can tap into this trend to create an emotional connection with consumers.

  1. 61% of the music streamers were more likely to recommend a brand to a friend

  2. Streamers are twice as likely to be stronger brand advocates and emotionally connected to the brand

  3. The number of streaming users is heading upwards and is expected to grow 192% by 2019
testimonial_headshot.jpg Marketers who do not recognise that music has a major part to play in their content marketing strategies are missing the opportunity to make a quantifiable and effective impact on their business

Con Raso, Managing Director

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