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The number of people streaming music is expected to almost triple over the next four years and brands can tap into this trend to create an emotional connection with consumers.
- 61% of the music streamers were more likely to recommend a brand to a friend
- Streamers are twice as likely to be stronger brand advocates and emotionally connected to the brand
- The number of streaming users is heading upwards and is expected to grow 192% by 2019
Marketers who do not recognise that music has a major part to play in their content marketing strategies are missing the opportunity to make a quantifiable and effective impact on their business
Con Raso, Managing Director